![]() ![]() “In our continued efforts to improve the quality of the search results, we’re launching a new link spam fighting change today - which we call the “link spam update.” This algorithm update, which will roll out across the next two weeks, effectively identifies and nullifies link spam more broadly across multiple languages. Here’s what Google wrote in the announcement: This new update is a continuation of the Penguin 4.0 released in 2016. That means, if you were using spammy links on your website, you might experience a drop in rankings in the next couple of weeks when this new algorithm update is fully rolled out. Google announced a new update about spam links in July 2021, which will identify spam links and ignore low-quality backlinks. Understanding the new Google link spam update ![]() Things have since changed as more people started creating sites specifically to link to other sites and dropped spammy links to other people’s blogs, hoping to rank higher on search results. Read along to learn the core of this update and how it will affect your website. In return, people believed that they would pass more PageRank to sites that linked to them. ![]() For a very long time, sites with more citations were considered higher quality. That’s why Google has launched the link spam update aimed at nullifying spam links. Links have been and are still a vital component in organic search success. ![]()
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